Model: Mufti, famend males’s fashionwear model affords attire starting from casualwear, shirt and denim to t-shirts, shorts, joggers, outerwear, blazers and equipment.
Firm: Mufti was launched in 1998 by Kamal Khushlani to offer an alternate dressing resolution, that didn’t conform to the ‘uniform’ codes of mainstream style.
Firm’s growth: Mufti now forays into males’s footwear to finish the gown code for Indian style fanatics.
Model ambassador: Hindi movie actor Kartik Aaryan is appointed as the primary model ambassador as a consequence of his reputation amongst women and men, alike.
Product profile: Since its inception, Mufti has advanced as a model that provided casualwear, strongest within the shirt and denim classes; to 1 that now affords a variety of t-shirts, shorts, joggers, outerwear, blazers and equipment. A longtime style model for the previous 20 years, Mufti is all set to duplicate its success within the footwear phase.
Retail presence: Mufti’s footwear assortment is out there in any respect Mufti shops.
Bytes: “To offer a holistic life-style dressing resolution, Mufti has launched footwear with the identical ethos to offer another choice which is younger, informal but snug. Since inception, Mufti has advanced as a denim casualwear model and Kartik’s enjoyable, easy-going and youthful persona goes completely with the model’s picture,” mentioned Kamal Khushlani, CMD, Mufti.