What: Hoka One One, a division of Deckers Manufacturers, has launched its first-ever attire line, designed for athletes to take pleasure in for each health pursuits and on a regular basis put on.
New product line + USP: The 27-piece assortment options working and health staples – together with efficiency tops, tights, woven shorts, socks and hats, plus many different types – that are designed with industry-leading expertise to maximise each efficiency and luxury. Moreover, the lineup consists of daring, sudden new items designed to unravel on a regular basis issues for all athletes: the versatile Efficiency ¾ Sleeve prime and comfortably-fitting but secure-at-the-waist Ladies‘s Efficiency Utility Shirt, for example, will fill beforehand uninhabited niches within the athlete’s wardrobe.
Value level: The attire value ranges from $52 for the lads‘s and ladies‘s Way of life Tee and Efficiency Tank to $250 for the Gore-Tex Shakedry Run Jacket, whereas the equipment vary from $12 for the Efficiency No-Present Sock to $35 for each the Journey (bucket-style) and Efficiency Hats.
Design aesthetic: The Hoka attire and accent strains are designed primarily based on intensive shopper suggestions. A survey despatched out by Hoka in 2018, which obtained practically 4,000 responses, discovered customers desired attire that was concurrently high-performing and accommodating of each kind of athlete. This inclusive strategy, already a pillar of Hoka efficiency footwear, has been integrated into the perform of the brand new attire line: runners, walkers, fitness-seekers and out of doors adventurers of all ranges will discover their good slot in Hoka attire.
Present product portfolio: The corporate‘s portfolio of manufacturers consists of UGG, Koolaburra, Teva, and Sanuk. Deckers Manufacturers.
Retail presence: Merchandise are bought in additional than 50 nations and territories by choose division and specialty shops, Firm-owned and operated retail shops, and choose on-line shops, together with Firm-owned web sites.
Materials sourced from: The brand new attire line is a chance to proceed making environmental strides, and to assist Hoka progress on its journey towards sustainability. As an illustration, the Unisex Puffy Jacket insulation is made with PrimaLoft which accommodates 100 per cent post-consumer recycled content material. Whereas all efficiency tops are made with Polartec Energy Dry material, which include not less than 50 per cent recycled fibres. Moreover, all efficiency tops, tights, sports activities bras and ladies‘s shorts incorporate recycled uncooked supplies.
In regards to the firm: Deckers Manufacturers is a worldwide chief in designing, advertising and marketing and distributing modern footwear, attire and equipment developed for each on a regular basis informal way of life use and excessive efficiency actions.
Hoka One One produces premium efficiency footwear for athletes of all kinds. Born within the mountains, Hoka One One footwear had been initially distinguished by their outsized midsoles; immediately they’re designed with the identical enhanced cushioning, inherent stability and problem-solving inspiration to fulfill the working, strolling, health and out of doors wants of all kinds of customers.