Have the winter blues acquired you dreaming of summer season? Then you definitely’re in for a shock—Dior’s Spring 2021 menswear marketing campaign simply dropped this morning, and it’s the perfect palette cleanse we may all use proper now. As previous menswear collections with KAWS, Hajime Sorayama, Daniel Arsham, and Shawn Stussy can attest, Kim Jones’ Dior is continually impressed by particular artists. This season, Jones regarded to Ghanian painter Amoako Boafo, who has astounded the artwork world together with his large-scale portraits of Black topics. Within the new Dior marketing campaign, Boafo’s portraiture is woven onto plush knits, with further references all through. Shirts are printed with ivy and wallpaper florals (fusing Boafo’s portraits and Monsieur Dior’s symbols), and different items include brushstroke-inspired prints.
Via Rafael Pavarotti’s lens, Jones’ clothes is completely vibrant towards gold, inexperienced, pink, purple, and blue backdrops. Modeled on Kate Moss Company’s Samer Rahma (who’s walked in Dior Males’s Spring, Pre-Fall, and Winter 2020 reveals and starred within the Spring 2021 lookbook), the gathering and imagery create a marketing campaign that’s undeniably sharp and, frankly, museum-worthy. With added touches from Rahma holding quite a lot of flowers, in addition to Melanie Ward’s styling, make-up by Ammy Drammeh, and hair by Jawara Wauchope, the visuals are a pleasant and colourful style deal with.
Naturally, the marketing campaign reinterprets Christian Dior’s home aesthetics, which Jones has referenced since he started designing the model’s menswear in 2018. The designer’s penchant for smooth silhouettes, razor-sharp tailoring, and delicate textures are all at play within the marketing campaign, alongside uplifting colours and sheer, unmistakably Dior magnificence. Total, it’s a joyful tribute to each Dior and Boafo’s artistry—and one which already has us wishing for sunnier days forward.